Arvato Systems using Google Cloud
Which Arvato Systems using Google Cloud in order to render 3D image manufacturing industries easier, more efficient, and less expensive
Because internet commercial strategies and internet commerce gain traction, there is an increasing need for high-quality, photo realistic 3D images. These days, judgments on what to buy may be greatly influenced by the way firms present and design their goods.
Approximately 87% of customers believe that product photographs are crucial when making an online buying choice, and another 67% believe that the caliber of the product images has a significant role in their decision to buy. Actually, a recent study found that consumers place a higher value on a product’s appearance than they do on detailed product descriptions (54%), product-specific information (63%) or both.
Imagine seeing your new sofa in your living room from a realistic three-dimensional viewpoint, with all the rich elements you want, including texture, lighting, and accessories. These 3D assets have potential use in augmented reality (AR) and virtual reality (VR) use cases and situations in addition to picture creation.
Arvato Systems, a Google Cloud Premier partner, created imagejet to facilitate the creation of 3D images. The new, cutting-edge cloud-based solution gives businesses a simple way to do high-quality mass picture production with photorealistic studio quality. It does this by using G2 virtual machines, which are powered by NVIDIA L4 Tensor Core GPUs.
Pushing the envelope and going beyond conventional norms
The post-COVID era’s surge in internet purchasing has created an unparalleled need for premium product presentation experiences that make use of studio-caliber photography. In order to stay up with the times, manufacturers, merchants, consumer packaged goods firms, and other small and medium-sized enterprises are expanding their go-to-market strategies into online channels and need a professional approach to display their products.
The limitations of traditional product photography are rapidly approaching, it is expensive, rigid, less dynamic, and not scaleable. To capture a few moments, capturing high-resolution photos of objects requires a studio setup with costly lighting and equipment. For capturing a wide variety of product textures, colors, and materials, they provide limited alternatives. When product variations proliferate and market or trend dynamics need quick product changes, this strategy cannot keep up.
However, creating a robust 3D rendering platform from the ground up involves large expenditures for infrastructure and development work, such as purchasing powerful NVIDIA graphics processing units (GPUs) and pricey third-party software licensing for 3D rendering programs.
Establishing a pipeline for picture products requires a great deal of work. It’s an endeavor that many firms can’t afford, particularly considering the hefty expenses and intricate technological requirements. Moreover, the generation of images via in-house constructions or conventional methods based on product photography is much slower, which results in a longer time to market and increases the challenge for teams to respond promptly to market developments.
How Google Cloud’s imagejet enhances the process of creating 3D images
Imagejet was created by Arvato Systems to greatly speed up the creation of 3D images. The objective was to reduce expenses and complexity while also lowering the threshold for consumers to access 3D production pipelines.
Imagejet offers the following essential functions:
- simplified photo creation with 3D materials without needing to modify current photo procedures
- A platform for team cooperation (customer, 3D agency)
- Workflow management and approval integration
Utilizing industry-standard Product Information Management Data (PIM) and Pixar’s Universal Scene Description (USD), this production method is fully scalable and produces images at a high throughput on Google Cloud.
One asset type from a single source published over a variety of distribution channels
Consider a scenario where a client asks for 4 million images for his product catalog. In only two weeks, you could supply the needed materials using imagejet with dynamic workload allocation on Google Cloud NVIDIA L4 GPUs and optimized spot instances. It would take almost two years to finish the same request using an internal or on-site 3D manufacturing process.
Collaborating with Google Cloud to drive more creativity
Arvato Systems recognized it required a cloud partner capable of providing a wide variety of cutting-edge technologies and solid technical relationships with major competitors in the industry when it began developing imagejet. Customers of Google Cloud are guaranteed access to the newest GPUs and enough capacity thanks to Google Cloud’s strong cooperation with NVIDIA. Other essential services like Google Kubernetes Engine, Pub/Sub, Cloud Storage, Cloud memorystore for Redis, and BigQuery were also offered by Google Cloud in order to boost speed.
Arvato Systems was able to determine that NVIDIA’s L4 Tensor Core GPUs give the highest performance for its 3D rendering workloads, which involve intensive 32-bit (floating point) operations, thanks to close engagement with the Google Cloud Customer Engineering team.
In comparison to the NVIDIA A100 Tensor Core GPUs that were evaluated before, Arvato Systems was able to increase imagejet’s 3D rendering speed by 160% and decrease rendering expenses by 75% by using the most recent NVIDIA L4 GPUs.
Through Google collaboration with Arvato Systems, we have not only advanced technology but also taken a step in the direction of reducing energy use. They have greatly increased the energy efficiency of your 3D rendering operations by using NVIDIA L4 GPUs on Google Cloud, said Anna-Maria Martini, head of client engineering for Media and Entertainment at Google Cloud. “This demonstrates how cutting-edge technology can not only improve performance but also significantly contribute to lowering the ecological footprint an increasingly significant factor in the digital age.”
Arvato Systems has a number of advantages, including a superior cost-performance ratio, reliable availability of needed capacities inside the EU, and access to a broader range of Google Cloud services and products. By providing its clients with a flexible utilization-based pricing model, imagejet leverages the great scalability of the underlying Google Cloud infrastructure to support numerous 3D mass production projects, minimize technological complexity, and save human costs.
Facilitating the development of high-quality 3D images more quickly and easily
The creation of imagejet represents a significant turning point in the way companies can improve and change their product presentations, which are increasingly an essential component of their commercial strategies. Imagejet provides a new method of working that allows the creation of high-quality 3D pictures quicker, more inventive, and more affordable. This is due to the ongoing progress of cloud technologies as well as the growing desire for immersive and more interactive shopping experiences.
Christian Scholz, vice president of cloud and business transformation at Arvato Systems, said, “Our solution imagejet will revolutionize the way artists, agencies, marketing departments, gamers, developers, and more work thanks to Google Cloud.” “We provide our clients with powerful tools so they can pool their resources and build virtual worlds.”
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