Imagen 3 and Veo: Next-Gen Image and Video AI from Google


New generative media models and tools created with and for creators Google Cloud is happy to introduce VEO, their most powerful model for creating high-definition video, and Imagen 3, Google's greatest text-to-image model. Additionally, fresh demo tracks created using Google's Music AI Sandbox are being released by Google Cloud.

Over the past year, Google's generative media tools have significantly improved. In order to maximise the use of Google's AI tools throughout the entire creative process, they have been collaborating with the creative community to investigate how generative AI may improve the creative process.

Google Cloud is happy to introduce VEO, Google's newest and most advanced video generation model, and Imagen 3, Google's greatest text-to-image model to date.

New demo recordings from Google's Music AI Sandbox and their most recent collaborations with Gilga and filmmaker Donald Glover are also being revealed. Wyclef Jean, Marc Rebillet, Justin Tranter, and other musicians are releasing.

What is VEO?

Google's most sophisticated video creation model is called VEO.

VEO creates high-quality movies with a minimum running time of one minute, featuring multiple visual and cinematic styles in 1080p HD. Thanks to its profound understanding of visual semantics and natural language, it produces video that closely matches a user's creative vision. It can render details in lengthy prompts and effectively capture the tone of a request.


The model is familiar with terms used in film, such as "timelapse" and "aerial shots of a landscape," and she has never had more creative control. VEO creates footage that is coherent, consistent, and full of genuine movements in every shot of people, animals, and objects.

To find out how VEO can best support the storyteller's creative process, Google Cloud is inviting a range of filmmakers and creators to test out the model. These partnerships help Google better design, develop, and deploy its technologies while guaranteeing that creators have a voice in how they are changed.

An early look at Google's test project employing VEO in collaboration with director Donald Glover and his creative agency, Gilga.

VEO is the culmination of years of effort on generative video models, including Generative Query Network (GQN), DVD-GAN, Imagen-Video, Phenaki, WALT, VideoPoet, and Lumiere. It combines architecture, scaling rules, and other state-of-the-art techniques to improve output quality and resolution.

Google Cloud improved ways for teaching the model to understand video information, simulate real-world dynamics, produce crisp images, and more with VEO. These findings will advance Google's AI research, enabling them to produce ever-more useful products that enable innovative kinds of engagement and communication.

Selected producers can now see VEO's exclusive peek in VideoFX by signing up for Google's waitlist. In the future, Google Cloud intends to include some of VEO's functionalities with YouTube Shorts and other products.

Over the past year, Google Cloud has made significant progress in improving the authenticity and calibre of its picture production models and tools, particularly with regard to the Text-To-Image model News Imagen 3.

Imagen 3 is their best-quality text-to-image model. It generates an astounding level of detail and delivers lifelike, photorealistic images with a significant reduction in bothersome visual imperfections as compared to Google's earlier models.


Compared to Imagen 2, Imagen 3 better understands natural language and the intent of the request while incorporating little details from longer prompts. The model's extraordinary expertise allows it to master a wide range of styles.

It's also the best model Google Cloud has available for generating text, which has been challenging for models that produce graphics. Custom birthday cards, title slides for presentations, and other things can be made possible via this functionality.

A select group of creators can now get access to Imagen 3 by joining ImageFX's waitlist and using their private preview. Imagen 3 will soon be accessible to Vertex AI.

AI Sandbox

Google's collaborations with the music sector

Google's continuous exploration into the possible applications of AI in the creation of art and music includes collaborations with some amazing musicians, composers, and producers through YouTube.


These collaborations have an impact on the development of Google's generative music technology, including Lyria, their most advanced AI music generation model.

As part of this initiative, Google Cloud has been developing a set of music AI tools called Music AI Sandbox. With the help of these tools, one can compose creative instrumental music, alter sound in surprising ways, and much more.

In order to explore AI's incredible potential for creating music, Google Cloud is collaborating with composers, producers, and musicians.

Grammy-nominated composer Justin Tranter, Grammy-winning artist Wyclef Jean, and electronic musician Marc Rebillet are a few of the musicians that Google Cloud is currently experimenting with. On their YouTube channels, they are posting brand-new demo recordings made with Google's music AI capabilities.

Accountable Google DeepMind is sure to responsibly advance the state of the art while doing so, from idea to implementation. Google is addressing the concerns raised by generative technology in an effort to assist individuals and organisations in dealing with AI-generated material in an ethical manner.


To develop and properly use each of these technologies, Google has been gathering data and soliciting feedback from external stakeholders, including the creative community.

Google has been applying filters, erecting barriers, testing safety, and placing its safety teams at the forefront of development. Furthermore, Google teams are creating innovative technologies such as SynthID, which allows AI-generated images, videos, text, and music to have invisible digital watermarks added to them. Moreover, all VEO-generated videos on VideoFX will now feature watermarks from SynthID.

Google is excited to see how people utilise generative AI to realise their creative dreams globally, using its new models and tools.

News source: VEO

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