Indeed, that is accurate! Microsoft is going to enter the mobile gaming store market this July. Games from Microsoft Studio, such as Candy Crush Saga, will be available on their own store. Since it will be web-based, an app is not required. The company wants to take on the industry leaders in mobile gaming, Apple's App Store and Google Play Store, with this approach. Microsoft offers additional games and less expensive in-game purchases as incentives for consumers to sign up. This comes after recent changes to the law that allow companies to avoid paying fees to Apple and Google for transactions made through their respective app stores.
The Microsoft Mobile Game Store
Here are some more details regarding the launch of Microsoft's mobile game store:
Launch Date: July 2024 [Multiple sources] Platform: web- and browser-based [many sources]
First Offerings: Microsoft games like Candy Crush Saga and even Call of Duty: Transportable future Plans: Make the shop accessible to additional publishers [Numerous sources]
The launch's objective was to compete with the Google Play Store and Apple App Store by offering a less expensive alternative to each of their prices [multiple sources].
This is in accordance with the Digital Markets Act of the European Union, which allows companies to create their own app stores in lieu of having to pay Google and Apple royalties.
The Microsoft Store has the potential to have a big impact on the mobile game market, even though its success is still unknown.
The following attributes could be found in a mobile gaming store:
A wide range of games: This is the most crucial component of any gaming company. Numerous strategy, role-playing, puzzle, simulation, and other games should be available in the marketplace.
Interface that is easy to use: The store ought to be simple to use. Finding games, reading reviews, and perusing new releases should be simple for users.
Methods of safe payment: PayPal, debit cards, and credit cards should be accepted by the store.
App purchases: A lot of mobile games allow users to purchase in-game currency, characters, and power-ups. Customers should be able to make these purchases at the store easily and safely.
Reviews and ratings: Users should be able to browse reviews and ratings prior to downloading a game. This can help users make knowledgeable gaming choices.
Social features: Users can check what games their friends are playing in a certain mobile game store and interact with them. It might be fun to play new games and compete with friends when doing this.
Cloud saves: This function enables gamers to save their online gaming progress. This suggests that consumers can pick up where they left off even if they move devices.
Microsoft Store mobile titles
Parental controls allow parents to restrict the features and games their children play. By doing this, parents can make sure their children are playing games that suit their age.
It's possible to play some mobile games offline. For people without constant internet access, this is helpful.
Play no-cost games: In-app purchases are available in a lot of free mobile game stores. It's excellent to play a game this way before purchasing it.
Demos: Players can try out games in the demo areas of several game retailers before downloading them.
Pre-registration: At some gaming stores, customers can register ahead of time for upcoming games. You might notify them when the game is over by doing this.
Customer service: The store should offer customer service in the event that consumers encounter any problems.
There are two main types of mobile game retailers.
Licenced merchants: These are pre-installed and managed by the phone's operating system developer.
The official Android app store is called Play Store. Thousands of paid, free, and freemium games featuring in-app purchases are available. You need a Google account to download anything.
The official app store for iPad and iPhone is called App Store. It provides free, premium, and freemium games, just like Google Play. An Apple ID is needed for any download.
Third-party stores are independent companies that are not affiliated with the operating system of a phone.
Mobile app for the game store
Aptiode is a well-known third-party app store for Android handsets. offers a wider selection of apps than the Google Play Store, some of which might not follow Google's guidelines for publication. Use caution while downloading from third-party vendors as there is a higher risk of infection.
The competition is intensifying as Microsoft enters the ring with industry titans Apple and Google. By having access to a wider variety of games possibly at a lower cost and more innovation in the stores, gamers stand to gain from this competition.
Furthermore, Microsoft's web-based approach may offer more adaptability and accessibility than traditional app store downloads. It will be interesting to see how this impacts the industry and what new options become available to players in July.
Mobile app for the game store Progress
The cost of building a mobile gaming shop will be estimated by the game store mobile app.
Hiring designers, programmers, and testers to establish the company is part of the development expenditures. A modest store may cost tens of thousands of dollars, whereas a complicated store with numerous amenities may cost millions.
Servers and other software and hardware associated with businesses are included in infrastructure costs. This may depend on how many users you anticipate.
Fees for the app store: Apple and Google charge for listings in the app store. 30% of the money from in-app purchases can go towards these costs.
Pricing for games on the Microsoft Mobile Store
The cost of developing a mobile gaming store may also be affected by the other factors listed below.
Creating a mobile gaming store could cost anything from $50,000 to $1 million or more.
The size and intricacy of the store: It goes without saying that creating a bigger, more feature-rich store will cost more than creating a smaller, less feature-rich one.
The team's location: Developers in more expensive countries will command a higher fee than developers in less expensive countries.
Experience of the development team: Developers with greater experience will charge more than those with less experience.
The Microsoft Mobile Game Store Date of release
Microsoft intends to launch its online mobile game store in July 2024.
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