Today, Adobe released Adobe GenStudio for Performance Marketing, a new generative AI first solution that helps businesses and agencies create global advertising and marketing campaigns more quickly. The new solution addresses one of the biggest problems that businesses are presently dealing with: there is a greater need for highly tailored, on-brand, and successful content across a variety of platforms and geographical areas than there are resources to meet. According to nearly two-thirds of marketers, consumers' expectations of dynamic, interest-based brand experiences will cause the need for content to grow by at least five times between now and 2026.
What is Adobe GenStudio?
Generative AI is used by corporate content creation and management platform Adobe GenStudio to optimize the content supply chain. It enables businesses to use Adobe Creative Cloud, Firefly, Express, and Workfront to swiftly create, edit, and activate on-brand content across many platforms.
The platform allows for customizable content generation for web sites, email marketing, and social media while guaranteeing brand consistency. Performance monitoring and content dissemination are made easier by integration with Adobe's Experience Cloud.
For businesses looking to expand their digital marketing, Adobe GenStudio leverages AI to create individualized and effective content development workflows.
GenStudio for Performance Marketing provides organizations with a single self-service tool to create paid social ads, display ads, banners, marketing emails, and more with previously unheard-of speed and agility by leveraging pre-approved, on-brand content. It brings together creative teams that define a brand's basic requirements, like guidelines for its voice, channels, and images, and marketing teams that have to produce variations at scale for demanding channels like paid advertising.
Workflows driven by generative AI that eliminate pointless steps unite marketing and creative teams, which is essential for executing successful international campaigns. While allowing creatives to focus on producing deeply creative designs that elevate a brand, Adobe GenStudio for Performance Marketing enables their marketing counterparts to generate the vast amount of content variations needed to drive customer engagement, personalization, and conversion.
The powerful features of GenStudio for Performance Marketing allow users to find brand-approved assets, create content variations using generative AI tools like Adobe Firefly, and use third-party large language models for writing copy in emails, paid media, and display ads, in addition to assisting users in ensuring adherence to established brand standards.
With to long-standing, integrated partnerships with Google's Campaign Manager 360, Microsoft Advertising, Snap, TikTok, and Meta, teams will soon be able to quickly activate ads and get instant performance metrics. This makes it possible for marketers and creatives to identify what appeals to consumers and the primary reasons why: Adobe's artificial intelligence (AI) capabilities are capable of recognizing a wide range of components that make up an image or video, including the presence of people, background and foreground color schemes, objects in the content, musical genres, and much more.
Adobe also works closely with its extensive network of agency partners, including Accenture Song, Dentsu, Havas, IBM Consulting, IPG, Media Monks, Omnicom, Publicis, Stagwell, and WPP, to fulfill the needs of its clients across a range of industry verticals.
GenStudio for Performance Marketing is the newest feature available to agencies and brands in Adobe GenStudio, the company's end-to-end content supply chain solution. For marketing campaigns and customized customer experiences, it streamlines the creation, management, activation, and measurement of content. Programs in this category include Adobe Workfront, Frame.io, Adobe Firefly Services, Adobe Firefly Custom Models, Adobe Express, Adobe Experience Manager, and Adobe Content Analytics.
With Adobe GenStudio for Performance Marketing, brands can do the following:
Find and reuse brand-approved assets: Users can find brand-approved assets (including images, logos, videos, and more) to utilize in sponsored social media posts, banner ads, emails, and display ads, among other marketing materials. With two-way sync, brands using Adobe Experience Manager Assets don't have to start from scratch and can easily reuse assets across campaigns.
Create and rework material in line with the brand: For their marketing counterparts, creative teams are usually entrusted with creating and altering vast quantities of content variations. Adobe GenStudio for Performance Marketing enables marketers to self-service tedious tasks while upholding stringent brand compliance, freeing up creative personnel to focus on higher-value work.
Users can produce and remix content using tools like Adobe Firefly, which creates images for safe commercial usage, or third-party language models, which create copy. The content can then be coupled with different audience segments to provide mass personalization.
Maintain brand equity: It takes millions of dollars every year to build and define a brand. As generative AI revolutionizes creative production, teams need clear boundaries. Along with pre-made templates, brand rules (fonts, tone of voice, and channel requirements) can be submitted and standardized in the new application. Artificial intelligence (AI)-driven brand check system automatically reviews generated content and alerts marketing and creative teams when content that might not be consistent with the brand needs extra care. After that, a native integration with Adobe Workfront powers automated multi-step review processes that add an additional layer of control before any content is distributed.
Campaign activation: In the near future, users will be able to publish content experiences directly to social media sites like Meta, TikTok, and Snap, or through display ad campaigns on Google's Campaign Manager 360 and Microsoft Advertising sites. Users will also be able to activate experiences across owned channels, such as web and email, once the integration with Adobe Journey Optimizer is made available. The ability to instantaneously activate fresh content will speed up the delivery of advertising and marketing campaigns and enable teams to make real-time adjustments to experiences when trends or needs change.
Find out helpful information: Consumer preferences are constantly changing, often on a daily or even hourly basis. One of the attribute-level insights provided by GenStudio Insights is the ability to identify colors, objects, styles, music genres, and other characteristics that appeal to target consumers. Users will soon be able to link to other partners like Microsoft Advertising, Snap, and TikTok, and they can import direct performance statistics from Meta to give teams a complete picture of campaign performance and help them quickly edit and improve content.
Through integrations with other Adobe Experience Cloud apps, such as the Adobe Journey Optimizer, which is currently in development, users will be able to provide insights to ensure consistency in the way clients are engaged across all touchpoints.
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